Reflect Your Sparkle
Reflect Your Sparkle is a series of promotional videos for the brand DrySparkle. The videos were developed to grow DrySparkle’s customer base through targeted advertising, specifically towards EV (electric-vehicle) owners.
The campaign’s underlying narrative is about the future of car care and how DrySparkle fits seamlessly into the diverse lifestyles of its customers. The ad reflects the exciting journeys people take whilst highlighting how quick, easy and convenient using DrySparkle is; as well as the products ability, design functions and aesthetics.
Core aims:
Show how the product can be used anywhere
Demonstrate the products cleaning ability
Highlight other design functions (trigger, bag, accessories)
Display product’s aesthetics (seamless integration with modern car aesthetics)
Formats
To optimise the content for multiple distribution channels, including Facebook and Instagram, 2 other edits were produced; a 30 second 1x1-crop for in feed ads and a 15 second 4x5-crop for story ads.
30 seconds - 1x1
15 seconds - 4x5
Production
After an initial meeting where we discussed DrySparkle’s needs and goals for this new campaign, Rush AV produced an extensive 30 page proposal document outlining our ideas and a rough plan for how we would execute the project.
Storyboard & Script
The commercial was then shot over 3 days across various location in Sussex and edited the following week for a quick turnaround to enable DrySparkle to be able to launch their campaign as soon as possible to co-inside with the beginning of spring.