Meads Medical Centre
The Meads Medical Centre contracted Rush AV to produce a promotional video for to raise awareness for and explain to patients their new menopause group clinic.
The Meads Medical Centre found that although they were offering a more beneficial group clinic to their patients, many of them were still choosing to book for 1-1 appointments due to apprehension about attending a group clinic. This not only took up more valuable time for their staff but also led to patients being unable to receive the most benefit from their sessions. Staff found that because of the high volume of 1-1 sessions, patients were having to wait longer for appointments and were unable to benefit from the peer support networks made available through group clinics.
The goal then was to create a promotional explainer video that could be sent to patients and displayed on the waiting room screens to both promote the availability of their new service and reduce patient apprehension to overall increase the number of people who wanted to attend a group consultation.
Production
Working with the staff of The Meads Medical centre, we decided on adopting a conversational format that would engage viewers whilst also being highly informative.
An interview was first conducted with the lead doctor for the clinic, which formed the foundation of the video. Following this, 2 patients who agreed to participate were brought in for a further 2 interviews which were used to compliment the lead doctor's. The video was then edited to combine these interviews as a call and response between the doctor and patients, where the patients comments built upon the message of the doctor with an aim to alleviate any concerns of prospective patients. The video then end with patient testimonials to further personalise the message and ensure a strong emotional connection with any viewer; concluding in a call to action again delivered by the patients which highlights the group dynamic by involving the viewer in direct communication with other patients.
By creating the video with this structure it ensures the message that The Meads Medical Centre want to convey is delivered in an effective and communicative manner, reinforcing the group dynamic and the benefits of patients attending a group consultation over a 1-1.
Dr Walbrook & Partners