Corporate video is a term that describes all video productions relating to internal and external messaging within a business. These videos can serve a number of purposes, including product videos, explainer videos, customer testimonials, recruitment videos and event coverage; all designed to help businesses effectively communicate their message to their target audience, whether that’s staff, customers, potential applicants or shareholders.

As a full-service video production solution, Rush AV specialise in creating videos that meet the diverse needs of any business. Different types of videos serve different purposes, A strong foundation built on effective communication allows me to work closely with clients to identify their specific goals and create videos tailored to their specific needs.

Whether you wish to promote your latest service or record a customer testimonial, a professional, high-quality corporate video is often the best solution. Corporate videos build trust in your brand and can be instrumental for connecting with your audience through calls to action, engaging storytelling and editing that’s tailored for your different platform’s distribution requirements. It's no wonder that more and more businesses are looking for professional corporate video, so it’s important that yours stands out.

Promotional video production refers to video content that’s specifically designed to promote a product, service, brand, or idea. These videos can be used as a powerful marketing tool which can effectively convey information or demonstrate key features in an engaging manner to potential customers or clients.

A great promotional video is designed to capture an audience’s attention and get them to think, feel something or do something. In a world where there’s so much noise, they enable you to scale your communications and reach new audience’s so your business can stand out.

If you want to show off a product or service, raise awareness for an event or perhaps just develop your brand image, promotional video content should be an asset you’re thinking about. These videos are specifically designed to generate action and the best way to do that is by connecting with your audience, but most people hate being sold to.

Instead of traditional ‘adverts’, Rush AV focuses on creating content that is engaging and entertaining to watch whilst still retaining the brand image at its core.

A storytelling approach and focussing on the real people, culture and values that make up your brand ensures that any Rush AV video will be authentic and enjoyable to watch whilst promoting your brands image, all helping to build trust with your audience and leave them wanting to learn more.

Social media is a chance to build brand authenticity and brand awareness. With almost everybody on a social platform, your social media pages can be thought of as yesterday’s high street shop window. Pictures and text are great, but they’re no replacement for video which provides far greater audience retention as well as efficacy. Use video to build trust with your audience on social media and share what it is you do and the reasons why someone should choose you.

Your social media strategy is an opportunity to stand apart from your competitors and ensure that you’re getting the right message across to the right people at the right time. High quality video is becoming more and more essential these days on social media, and with the environment moving so fast these days, you can’t risk having poor quality output or afford the time to stay up to date with the latest trends and updates. By partnering with a specialist such as Rush AV, you can free up your time and save the stress of social media, all whilst improving your pages with unique content that resonates with your audience.

With almost every phone now having a ‘decent’ camera it’s easy to make and post a video by yourself, but the reality is a low-quality video that’s not well produced or planned out has a high potential of actually hurting your reputation and image. Video should be a core component of your strategy instead of an afterthought. You need to be creating video content that reflects your goals and initiatives. Rush AV can help you do this, ensuring that your message is getting heard, you see an increase in sales conversions and ultimately experience a high ROI.

With a full-service Rush AV package, you can expect all the benefits of good social media content without having to deal with any of the production headaches, all delivered on a consistent regular schedule that suits your needs. I understand that there’s more to social media than just video and so you can also expect high quality photos, soundbites and help to develop your social media strategy.

A video marketing strategy is the guide that informs every decision you choose to take throughout your video production process, from designing your brief through to distribution. It keeps you and your chosen video production partner in alignment, ensuring you get a result that delivers on your business objectives and effectively resonates with your target audience.

Video content works best when there’s a strong content and marketing strategy behind it. Content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant, and consistent content to attract and retain a clearly defined audience, and ultimately drive profitable customer action.

Like any other form of marketing content, video needs to have a purpose and must deliver a business defined result, so it’s important you know from the start what you want your content to do and the metrics you will use to measure success, then communicate this to your video production partner.

Review your products and services to find where you should be focusing your marketing strategy. If you find you have a brand perception problem then there is instead an opportunity to use video to show a different side of your business, which will work to counteract the current perceptions.

The key to creating a great corporate video is to first understand the people that you want to watch it. It’s common to find that you have more than one target audience and each group will require content tailored specifically to them to ensure success. This will also inform whether you need to put some of your video marketing budget aside for paid advertising. It’s important not to overlook this as you can have the best video production in the world but if the right audience doesn’t get to see it then it’s not worth the investment.

Ultimately for each video, you want to hone in on just one core message. Time is valuable and audiences’ attention spans are becoming shorter so it’s vital to maximise each video’s effectiveness Focusing on only one message in each video will also mean you have a lot more content to post and therefore result in greater audience retention analytics over time.

As a full-service video production solution, Rush AV can walk you through the entire production process from start to finish. So, whether you’re just getting your business started on social media or already have a well develop marketing team, Rush AV provides a flexible solution to your video content production needs.